Google Analytics vs Plausible Analytics: Which is Better?
The Verdict
All 2 tools are strong choices, but they win in different lanes. Plausible Analytics takes the top spot overall thanks to its balance of quality, popularity and community trust. If budget matters, Google Analytics is the best free pick. Use the table below to weigh the exact trade-offs for your use case.
Winners by category
Best Overall
Best Value
Best Free
Best for Developers
Best for Students
| Tool | ||
|---|---|---|
| Rating |
Google Analytics
- Free & powerful
- Ubiquitous
- Integrates with Google Ads
- Privacy concerns
- GA4 learning curve
- Complex UI